Privacy Policy

At Elite Smile Livingston, we are committed to protecting your personal data and your right to privacy. This privacy policy explains how we collect, use, store, and protect your information when you visit our website, contact us, or receive treatment at our clinic.

This policy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and NHS data governance requirements.

  • Elite Smile Livingston is a dental clinic based in Livingston, Scotland. We provide NHS and private dental care to patients across West Lothian and beyond.

  • We may collect and process the following types of personal data:

    a) When You Use Our Website:

    • Name, email and phone number (via contact or registration forms)

    • Appointment preferences

    • IP address, device/browser info (for security & analytics)

    b) When You Become a Patient:

    • Name, date of birth, address, phone, email

    • Medical history and health records

    • NHS number (if applicable)

    • Insurance/payment details (for private care)

  • We use your data to:

    • Manage appointments and patient records

    • Provide safe and effective dental treatment

    • Respond to enquiries and patient requests

    • Send reminders and service updates

    • Comply with legal and clinical obligations

    We do not use your data for unsolicited marketing without your explicit consent.

  • We rely on the following lawful bases:

    • Consent – e.g. email newsletter

    • Contractual obligation – providing dental care

    • Legal obligation – maintaining NHS records

    • Vital interests – protecting your health

    • Legitimate interests – managing and improving services

  • We may share your data with:

    • NHS systems and local health authorities

    • Dental labs and referral providers (with your consent)

    • Our secure third-party IT and booking providers (e.g. Wix, email systems)

    • Legal authorities, if required by law

    We will never sell your data.

    • Data is stored securely in the UK or GDPR-compliant servers

    • We use encrypted systems and limited access policies

    • Medical records are retained for at least 11 years, as required by NHS Scotland

  • Under GDPR, you have the right to:

    • Access the personal data we hold about you

    • Request correction or deletion of your data

    • Withdraw consent at any time

    • Object to certain uses of your data

    • Complain to the Information Commissioner’s Office (ICO)

    You can contact us to exercise any of these rights.

  • We use cookies to enhance your experience and track anonymous site usage. You can manage your cookie preferences when you visit our website.

  • You will only receive marketing emails if you opt in. You can unsubscribe at any time via the link in our emails.

  • If you have any questions about this policy or your data, please contact:
    📧 info@elitesmilelivingston.co.uk